Tag Archives: girls aloud

Ainslie – Grow

Vicky Warwick is a British artist, operating under the moniker of Ainslie.

Ainslie comes from a world of being a called upon side-woman in the music industry; as a session musician she was hired for many musical artists and occasions, whether it be playing a sweaty sold-out show in Florida with Charli XCX or appearing on award shows with Cee Lo Green.

Her first job in the music industry was as the in-house bassist with the renowned pop-production house, Xenomania (Cher, Kylie Minogue, Pet Shop Boys, Girls Aloud, Sugababes). It was such a privileged insight into how pop music was made, Ainslie soaked up each experience there. Whilst she was always writing music, she didn’t really take her own voice seriously until a few years later on.

Her need to make music started as a form of anxiety – the good kind – when she would spend months away from home on the road. So starved for personal time, she itched to be spending whatever time she had writing music; whether it meant finding a quiet corner of the tour bus, or an unoccupied room at a venue. For a long time, she didn’t know what exactly for, until she was penning ideas she knew she didn’t want to give to anyone else.

She had been writing songs in her home of London, and many other places over the world, but the project wasn’t fully realised until she moved to New York City in 2017. Something changed when she arrived; the colours were brighter, the people wilder, the ideas more far-fetched. Inspiration struck. Whilst taking some time off from long-term touring, she settled into the city and to the idea of putting out the songs she’d been singing to herself for a while. As she was getting out there, trying to meet and collaborate with the many creatives of the city to further her session playing career, it made her see that she should nurture the thing that was hers, and hers only. The thing that she could take with her wherever in the world she was. She realised it’s importance, and how in a whirlwind lifestyle of a touring musician, it was something that could be a constant. Her view of being a musician and not an artist had to shift, because it was time to break out of the mould she had made for herself.

Ainslie’s music draws from personal experiences but she also likes to imagine the world from other’s perspectives and explores themes of fantasies, inner thought and also comments on suburbia and aspects of our everyday lives. She claims to have felt a strange phenomenon since the birth of this project, a kind of synesthesia that when envisioning her music and the project, conjures images of pastel pinks, blues and turquoises, the sea and water, plants and soft textures of fluffy candy floss or velvet.

Her single Grow observes idyllic suburbia, and the human need to climb up the ladder of society. “I found myself walking in this beautiful neighbourhood being curious about the stories behind each person or family inside each house. Wondering if they are as happy as I imagined they were. What seemed like a perfect world, might be not what it cracked up to be, and I considered if it was what I would want for myself anyway. Society has taught us something we should strive for, so part of me was longing to live that life behind one of the perfect front doors, but part of me also felt a disconnect; it was far from what I truly want in life.”

Ainslie
Vicky Warwick is a British artist, operating under the moniker of Ainslie.

Yoad Nevo

Yoad Nevo
In the urban heart of London, sonic craftsman Yoad Nevo is a master at work, producing and mixing music at his state-of-the-art Nevo Sound Studios.

In the urban heart of London, sonic craftsman Yoad Nevo is a master at work, producing and mixing music at his state-of-the-art Nevo Sound Studios.

It’s here that Yoad worked his magic on the Pet Shop Boys’ acclaimed ‘Yes’ album, Goldfrapp’s hit ‘Strict Machine’ and Sugababes’ classic ‘Freak Like Me’, as well as countless other chart topping singles and albums by artists diverse as SiaMobyMorcheeba and the DandyWarhols.

Yoad’s extensive discography ranges from producing hi-octane pop tunes by Girls Aloud to mixing underground, electronic pieces by Air or club hits including Sophie Ellis Bextor‘s ‘Murder on the Dance Floor’.

His artistry lies in his ability to give everything he works on a slick, future-perfect finish – be it pop, electronica, rock or anything he feels has ‘that special thing’. Yet he’s always sensitive to the artist’s vision, always offering a unique insight on what is right for a song.

The thread running through his multi-genre discography is what captures the essence of Yoad’s sound; it’s a crystalline precision and tightness with prominent synths and a big beat that characterises his sonic wizardry, and which has secured his place as one of the most in-demand Producer/Mixers in the industry today.

Yoad started playing guitar aged ten and quickly moved onto recording his own music using a Revox reel-to-reel tape machine, three microphones and an old drum kit. By his mid teens he was producing and engineering music for other people too. As a multi-instrumentalist with a razor-sharp technical mind, his eagerness to explore how machinery and computers could manipulate traditional instruments grew into an aptitude for making sounds that push boundaries and take music further.

The result is Yoad’s very individual approach to making music, which takes a 360-degree perspective. He’s been inventing and developing plug-ins for Grammy Award winners Waves, and his registered patents, his book ׳Hit Record – An Inside Track To Music Production׳ and his popular webinars have paved the way for other producers and engineers.

Yoad’s artistic sensibility combined with innovative techniques make his productions stand out, while his personality and talent have made world-class artists such as JemBryan AdamsDave Gahan and Giggs, among others, choose him as their creative partner, trusting that he will breathe life into their music.

With over thirty #1 singles, more than fifty Top 10 albums and over sixty Top 10 singles worldwide, Yoad Nevo has gained the trust and respect of the musicians he is working with – and the best is yet to come.